Saya

Localization Specialist for Web3 & Japanese Market

Thank you for visiting my profile. My name is Saya. I have nearly 15 years of professional experience in localization and Japanese market–focused marketing, supporting global products for the Japanese market.

My work emphasizes UI/UX, user perspective, and product understanding, serving as a bridge between global teams and Japanese users.

I collaborate closely with product, design, and engineering teams, using tools such as Figma and TMS platforms (Lokalise and Crowdin) to support scalable localization workflows.

I hold a Bachelor of Laws from Doshisha University, which provides a strong foundation for logical and analytical decision-making.

Expertise Areas

Web3 translation & localization (EN–JA)UI/UX localization for app & web productsJapanese market contentLocalization workflows using TMS & AI tools

Strengths

Attention to detailAnalytical mindsetCross-functional communication

SKILLSET

Translation & Localization

Web3 CEX / Wallet products
App & Web localization (EN–JA)
Digital marketing content
Promotional materials (digital / print)

UI/UX Localization

Figma (UI/UX, Variables-based workflow)
TMS: Lokalise / Crowdin
AI-assisted translation workflows
Illustrator / Photoshop

Technical Localization Skills

React / React Native / Next.js
i18next
Git (version control)
Agile development

FEATURED PROJECTS

Japanese translation and localization for cryptocurrency exchange web and app products
Japanese translation and localization for cryptocurrency wallet applications
Localization of Japanese-language materials for crypto-related offline events
Multiple projects in the consumer electronics and telecommunications domains at a global consulting firm
Startup projects (internal automotive apps, crypto payments, OpenAI integrations, and more)
Multilingual websites and Japanese market–focused website production (20+ projects)
Japanese market marketing consulting support (5+ projects)

EXPERIENCE

Head of Japan Operations

|Pulse

Jul 2025 – Nov 2025

Led localization and marketing efforts for the Japanese market, supporting product value enhancement and community growth.

Japanese Localization Lead

|Pulse

Nov 2024 – Jun 2025

Owned Japanese localization and market-facing content for the Pulse Wallet, supporting awareness and community growth in the Web3 and SocialFi space. Worked across translation, marketing content, and user engagement.

Japanese Localization Lead

|Phemex

Nov 2024 – Nov 2025

Led Japanese localization and marketing content for the exchange, supporting Web3-related product positioning and market expansion in Japan. Handled translation, marketing content localization, and visual asset localization.

Founder & Lead Designer

|SayaDesign.Art

Apr 2017 – Jan 2023 / Oct 2023 – Present

Multilingual website design & developmentUI/UX designGraphic design

Frontend Developer & UI/UX Designer

|LEMO, inc

Jul 2024 – Oct 2024

UI implementationWeb application developmentUI designUX design

Frontend Developer

|Masentic

Mar 2024 – Jun 2024

UI implementationWeb application developmentTesting

Frontend Developer & UI/UX Designer

|Bokurahatensai

Oct 2023 – Jan 2024

UI implementationMobile application developmentUI/UX design

Technical Consultant

|Accenture

Jan 2023 – Sep 2023

Solution requirement analysisArchitectureWeb application developmentTesting

React Native Developer & UI/UX Designer

|Spiritd

Mar 2021 – Jun 2022

UI implementationMobile application developmentUI/UX design

Lead Developer & Graphic Designer

|TRACKS Co., Ltd

Mar 2010 – Jan 2017

UI implementationWeb design & developmentUI/UX designGraphic design

Education

Bachelor of Laws (LL.B.)

Doshisha University, Kyoto | 2011

Languages

Japanese: Fluent

English: Business level

CONTACT

Interested in collaborating or have a project in mind? Feel free to reach out.

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